„Veganism is the ethical principle that humans should live without exploiting other animals.“
the victims
Who is this really about?!
This isn’t about us. It’s about all the other animals who aren’t human. They share everything that truly matters with us. They feel, they think, they have their own interests and a powerful drive to keep living. Just like us, they want positive experiences and want to avoid harm.
And just like us, they each have a subjective life of their own. That’s why they deserve ethical consideration, not exploitation or cruelty. In their place, we wouldn’t want to be used as a tool or reduced to an object, right?
the principle
What is this all about?!
Other animals are systematically bred, hunted, captured, abused, exploited and killed for food, clothing, animal testing, entertainment, pet breeding and many other purposes — in farms, laboratories, forests and oceans.
This only happens because humans are not vegan and either demand or directly carry out this exploitation and violence.
Veganism is the ethical principle that humans should live without exploiting other animals.
the practices
What is happening?!
Whoever understands the principle of veganism as part of their own values rejects any exploitation of other animals and any practice carried out within that exploitation for human purposes. Still, we should not look away from what other animals are forced to endure every day because of non-vegan choices. The documentary Dominion (graphic) shows the standard practices of mainstream animal exploitation.
what are your values?
Does it all feel a bit strange? Watch this short 3-minute video (no graphic footage) and discover what your true values are – you might be surprised! (You can adjust the audio language in the YouTube settings)
you know what to do!
How can I live according to my own values?!
There is a clear way out of all this. If you truly reject this injustice, take responsibility now and make the decisive step toward living vegan: